Magicrete Building Solutions launches Aerated Autoclaved Concrete (AAC), an eco-friendly and cost effective substitute of traditional clay bricks at affordable prices in the Indian market during "Economic Times Acetech 2009". Acetech is the largest building material exhibition in the country where most of the leading players in building materials participate with their latest offerings. Magicrete commenced commercial production in June, 2009 and already supplies AAC blocks in the Western part of India. More than 1,000 visitors visited the Magicrete exhibition stall during the three day event where the Company demonstrated the features and benefits of the product. Some of the leading stalwarts of the real estate industry like Mr. Surendra Hiranandani, Founder of Hiranandan Construction Group, lauded the efforts by the Company in the introduction of innovative building materials for the construction industry.